Attribution API – Amplitude

In the below examples, the parameters are highlighted in purple. The values in red are what you need to replace with the parameters you are specifically interested in.

Table of Contents

IMPORTANT NOTES:

If attribution events cannot be matched to an existing user then it is held for up to 72 hours for potential user matching. If an event is not logged for a matching user within 72 hours of receiving the attribution data, then the attribution data will be dropped. This matching is also case sensitive.
For most of our partners, attribution is matched to Amplitude users/events via the Advertising ID (IDFA/IDFV or ADID). Therefore, you must send the Advertising ID for attribution requests and you must set the idfa, idfv, and adid fields in Amplitude as the Advertising ID (this is done automatically if you are sending data via our mobile SDKs).
If you are using JS SDK, please NOTE that JS SDK does not collect Advertising ID automatically due to Google's and Apple's privacy rules around advertising ID and web tracking. You will have to send the Advertising ID through our HTTP API endpoint so that Amplitude can match attribution data/events. See keys in our HTTP API doc.

Differences between HTTP API and Attribution API

The HTTP API is for sending event data to Amplitude. These events must have a user id or a device id, and are ingested immediately.

The Attribution API, on the other hand, is for sending attribution campaign events (identified by idfa/idfv/adid) that contain attribution information. The big difference between this and the HTTP API is that if we can't match the user when an attribution event is received, it is held for up to 72 hours. If we receive regular events with user information that matches the attribution events, the attribution events will be ingested into Amplitude. Otherwise, they will be discarded. This allows attribution information to be sent without worrying about polluting Amplitude with events from people who never actually use the app.

Request Format

Send a POST or GET request to https://api.amplitude.com/attribution with two request parameters:

Required Argument

Description

api_key

API key from the website.

040062a5d38552315b98302ba4f2f

event

A request parameter representing the event which is a JSON key.

Required Keys for the Event Argument

You must include the following keys within the event argument:

Required Key	Description
event_type string	Prefix with brackets "[YOUR COMPANY]". "[YOUR COMPANY] Install"
platform string	Either "ios" or "android". "ios"
idfa or idfv string	(required for iOS) The Identifier for Advertiser or the Identifier for Vendor. "AEBE52E7-03EE-455A-B3C4-E57283966239" Note: For iOS devices, you can send either the IDFA or the IDFV but you must send at least one.
adid string	(required for Android) The Google AdID, or Amazon Advertising ID for Amazon devices. "AEBE52E7-03EE-455A-B3C4-E57283966239"

Additional Keys (Optional)

It would be helpful to include the following keys within the event argument in addition to the required event_type, and platform keys.

Additional Key	Description
android_id string	(Android) The Android ID. "AEBE52E7-03EE-455A-B3C4-E57283966239"
user_properties dictionary	A dictionary of attribution properties prefixed with brackets "[YOUR COMPANY]". {"[YOUR COMPANY] media source": "Facebook"}
time long	Timestamp of the event in milliseconds since epoch. 1396381378123, will be set to the upload time by default

Example iOS Request

curl --data 'api_key=040062a5d38552315b98302ba4f2f' --data 'event={"event_type":"[YOUR COMPANY] Install", "idfa": "AEBE52E7-03EE-455A-B3C4-E57283966239", "user_properties": {"[YOUR COMPANY] media source": "facebook", "[YOUR COMPANY] campaign": "refer-a-friend"}, "platform": "ios"}' https://api.amplitude.com/attribution

Example Android Request

curl --data 'api_key=040062a5d38552315b98302ba4f2f' --data 'event={"event_type":"[YOUR COMPANY] Install", "adid": "AEBE52E7-03EE-455A-B3C4-E57283966239", "user_properties": {"[YOUR COMPANY] media source": "facebook", "[YOUR COMPANY] campaign": "refer-a-friend"}, "platform": "android"}' https://api.amplitude.com/attribution