Table of Contents
Overview
This integration combines Amplitude's analytics with Adjust's attribution tools into one unified system. Using this integration will allow you to share all user data in real-time and allow non-technical product and marketing team members to understand where your users are coming from and which are your highest performing sources.
Adjust uses the Amplitude Attribution API to send this data to Amplitude (please check the Important notes mentioned in it).
About Adjust
Adjust combines attribution for advertising sources with advanced analytics and store statistics. Segment your users by Adjust parameters like ad group or network to see how engagement conversion and retention differs across ad channels.
How to Set up and Use the Integration
Find instructions here:
https://docs.adjust.com/en/special-partners/amplitude/
Important Notes
- If attribution events cannot be matched to an existing user then it is held for up to 72 hours for potential user matching. If an event is not logged for a matching user within 72 hours of receiving the attribution data, then the attribution data will be dropped. This matching is also case sensitive.
- For most of our partners, attribution is matched to Amplitude users/events via the Advertising ID (IDFA/IDFV or ADID). Therefore, you must send the Advertising ID for attribution requests and you must set the idfa, idfv, and adid fields in Amplitude as the Advertising ID (this is done automatically if you are sending data via our mobile SDKs).
- If you are using JS SDK, please NOTE that JS SDK does not collect Advertising ID automatically due to Google's and Apple's privacy rules around advertising ID and web tracking. You will have to send the Advertising ID through our HTTP API endpoint so that Amplitude can match attribution data/events. See keys in our HTTP API doc.