Table of Contents
Overview
This integration combines Amplitude's analytics with Adjust's attribution tools into one unified system. Using this integration will allow you to share all user data in real-time and allow non-technical product and marketing team members to understand where your users are coming from and which are your highest performing sources.
Adjust uses the Amplitude Attribution API to send this data to Amplitude (please check the Important notes mentioned in it).
About Adjust
Adjust combines attribution for advertising sources with advanced analytics and store statistics. Segment your users by Adjust parameters like ad group or network to see how engagement conversion and retention differ across ad channels.
How to Set up and Use the Integration
Find instructions here:
https://docs.adjust.com/en/special-partners/amplitude/
FAQ
I've successfully integrated Adjust with Amplitude. Why can't I see the Adjust attributions?
Adjust uses our Attribution API. Please keep the following in mind.
-
Attribution events will be held for up to 72 hours for potential user matching. If a user didn’t perform an Amplitude event within the 72 hours of the attribution event, the attribution data will be dropped.
-
Attribution is matched to Amplitude users/events via the Advertising ID (IDFA/IDFV or ADID). Make sure you are sending the Advertising ID with the Amplitude events. Android SDK and iOS SDK will send this data automatically. If you use JavaScript SDK, you’ll have to send the Advertising ID using HTTP API.
Why is there a discrepancy between numbers displayed by Adjust and Amplitude?
When a user doesn't trigger any events that are tracked within Amplitude within 72 hours, they will not be correctly associated with the correct user in Amplitude. This may cause a lower number of events in Amplitude when comparing to events in Adjust.
Why does it show ADID = null when I'm sending the Advertising ID?
Amplitude removes the ADID information due to privacy concerns. We process the attribution information but strip the ADID before saving the event in our system.