This integration combines Amplitude's analytics with Adjust's attribution tools into one unified system. With this integration, you can share all user data in real-time and allow non-technical product and marketing team members to see where your users are coming from, and which are your highest performing sources.
Adjust uses the Amplitude Attribution API to send this data to Amplitude. Please read that document closely.
Adjust combines attribution for advertising sources with advanced analytics and store statistics. Segment your users by Adjust parameters like ad group or network to see how engagement, conversion, and retention rates differ across ad channels.
Set up and use the integration
You can find a complete set of instructions for implementing this integration in the Adjust documentation.
I've successfully integrated Adjust with Amplitude. Why can't I see the Adjust attributions?
Adjust uses Amplitude's Attribution API, which means:
Attribution events will be held for up to 72 hours for potential user matching. If a user didn’t trigger an Amplitude event within 72 hours of the attribution event, the attribution data will be dropped.
Why is there a discrepancy between numbers displayed by Adjust and Amplitude?
When a user doesn't trigger any events tracked by Amplitude within 72 hours, the linkage between the same user across both platforms may be temporarily affected. This may result in a lower event count in Amplitude when comparing to events in Adjust.
Why does it show ADID = null when I'm sending the Advertising ID?
Amplitude removes the ADID information due to privacy concerns. The attribution information is processed, but is stripped of the ADID before the event is saved.