This article will help you:
- Understand what a behavioral cohort is in Amplitude and how to use them in your analyses
- You may also find this course on cohorts in our Academy helpful
In Amplitude, a cohort is a group of users who share a trait or set of traits. There are two different types of cohorts: predictive cohorts and behavioral cohorts.
This feature is available to users on Plus, Growth, and Enterprise plans only.
This feature is limited for users on Plus plans.
- Organizations on the Plus plan are limited to five behavioral cohorts
Behavioral cohorts are defined by user actions taken within a specific time period. They allow you to group together different users based on the events they've triggered in your product. Once you've created a cohort, you can add them as a segment in many Amplitude charts.
Some examples of behavioral cohorts might be:
- Users who watch three consecutive episodes of a TV show in the first day after signing up for a video streaming service
- Users who enable push notifications during onboarding
- Android users who abandoned their carts on an e-commerce site in the last month
Ultimately, this sort of behavioral data reveals how engagement with your product affects retention, conversion, revenue, and other business outcomes you care about.
NOTE: This feature is only available to customers on Enterprise, Growth, and Scholarship plans.
Cohorts are extremely useful across the Amplitude platform. To segment your data by cohorts, select Cohort in the Segmentation Module, and then choose the cohort you're interested in from the drop-down list.
NOTE: For any chart or query that segments on a cohort, the segmented cohort will automatically recompute itself whenever the chart is generated. You can manually re-compute the cohort at any time by clicking the icon.
If you have the Accounts add-on, you can apply a group-level cohort instead of a cohort of users. When you select a specific group type, only the cohorts it contains will appear in the drop-down list on the right side of the equals sign:
You can also create a chart using the cohort directly from the Cohort page:
But before you can do any of that, you'll have to define a new cohort. Read the next article to learn how to define a new cohort.