Behavioral cohorts: Identify users with similar behaviors

  • Updated

This article will help you:

  • Understand what a behavioral cohort is in Amplitude and how to use them in your analyses
  • You may also find this course on cohorts in our Academy helpful

In Amplitude, a cohort is a group of users who share a trait or set of traits. There are two different types of cohorts: predictive cohorts and behavioral cohorts

Feature availability

This feature is available to users on Plus, Growth, and Enterprise plans only.


This feature is limited for users on Plus plans. 

    • Organizations on the Plus plan are limited to five behavioral cohorts

Behavioral cohorts are defined by user actions taken within a specific time period. They allow you to group together different users based on the events they've triggered in your product. Once you've created a cohort, you can add them as a segment in many Amplitude charts.

Some examples of behavioral cohorts might be:

  • Users who watch three consecutive episodes of a TV show in the first day after signing up for a video streaming service
  • Users who enable push notifications during onboarding
  • Android users who abandoned their carts on an e-commerce site in the last month

Ultimately, this sort of behavioral data reveals how engagement with your product affects retention, conversion, revenue, and other business outcomes you care about.

NOTE: This feature is only available to customers on Enterprise, Growth, and Scholarship plans.

Cohorts are extremely useful across the Amplitude platform. To segment your data by cohorts, select amplitude_logo.png Cohort in the Segmentation Module, and then choose the cohort you're interested in from the drop-down list.

NOTE: For any chart or query that segments on a cohort, the segmented cohort will automatically recompute itself whenever the chart is generated. You can manually re-compute the cohort at any time by clicking the icon.

If you have the Accounts add-on, you can apply a group-level cohort instead of a cohort of users. When you select a specific group type, only the cohorts it contains will appear in the drop-down list on the right side of the equals sign:


You can also create a chart using the cohort directly from the Cohort page:

create chart from cohort.png

But before you can do any of that, you'll have to define a new cohort. Read the next article to learn how to define a new cohort.