The Amplitude Engage product add-on is your growth engine to power end-to-end personalization campaigns. Create behavioral or predictive audience segments, and automatically sync them to ad networks or marketing automation tools. Drive incremental lift to your key conversion goals by reaching the right user, at the right time, with the right content.
Customers today face a constant influx of ads, emails, and notifications from all of their digital products. Businesses in turn face immense competition trying to acquire, engage, and retain customers. In order to stand out from the noise and meaningfully engage their users, the best marketing and growth teams seek to deliver personalized, timely experiences.
With Amplitude Engage, teams can:
- segment and validate users based on past lifecycle, content preferences, usage or purchase history actions
- identify segments of users based on future likelihood to perform key actions, including signup, activation, retention, or content affinity
- instantly push audiences to in-app messaging and marketing platforms, or set up scheduled syncs that automatically update to support programmatic campaigns
- optimize performance for recurring business value by seeing campaigns’ impact on usage frequency, repeat purchases, retention, and in-product conversion.
- Enterprise customers who purchase the Engage add-on get the most advanced version of the platform
- Unlimited manual and recurring cohort syncs to any destination
- Unlimited cohort API downloads
- 30 predictions (minimum) that recalculate user probabilities every hour
You can send cohorts built in Amplitude to the following destinations:
- Facebook Ads
- Google Ads
- Salesforce Marketing Cloud
Cohorts are the heart of Engage. Save groups of users, monitor their performance, and federate them out to other marketing tools. You can create two types of cohorts: behavioral and predictive.
Behavioral cohorts are clusters of users grouped together based on their past actions. Segment users by events they performed or did not perform, whether they were active or inactive, and the user properties they have.
Use these cohorts for engagement-based targeting when you want to send an email or ad to a user who is at specific stages of your user lifecycle: i.e. added something to their cart but did not purchase in the last one day; has a user property of subscription status subscribed.
Predictive cohorts are clusters of users grouped together based on the actions Amplitude anticipates they will take sometime in the future. Segment users by their percentile likelihood: for example, whether they are in the top 10% likelihood to activate, or bottom 25% likelihood to churn.
Use these cohorts for activation, retention, or engagement based marketing when you went to send an email, ad, or in-product experience to users to get them to advance to the next stage of a user lifecycle: i.e. users likely to subscribe next week, or users likely to watch a second show next week.
Predictive cohorts are based on predictive goals you set up in Amplitude Engage.
By specifying a predictive goal, like a user’s likelihood to subscribe or watch a second show, Amplitude leverages all your historical behavioral data to predict future performance based on past performance. Every user is assigned an individual probability to reach your goal for them in the next seven days, recalculated every hour.
Predictions are no black box in Amplitude. Accuracy metrics and predicted vs actuals are front-and-center. You can explore and build cohorts by percentile of user probability. And you can analyze which behaviors and user properties were most important to the prediction for distinguishing high vs low probability users.
You can create unlimited predictions, but only 30 can be active (refreshing hourly) at a time. Use predictions to identify the users most likely to take an action, and trigger a personalized communication to them right before they do.
Amplitude Engage customers will receive unlimited on-demand syncs with any integration. Sync your cohorts to any destination, like Facebook or Braze, and all the userIDs/emails/mobileIDs in the Amplitude cohort will be exported to the respective destination.
These are ad-hoc, one-time syncs which are useful for audience testing and one-off campaigns.
Amplitude Engage customers will also be able to schedule daily and hourly syncs as well. This means as your cohort audience membership changes, or the underlying predicted probabilities of the user change, Amplitude will automatically adjust their cohort membership in connected destinations as well.
No more CSV downloads or manual syncs required—whenever your users take an action in your app, they’ll be automatically synced to your respective ad, email, or testing platform.
In addition to directly exporting cohorts via syncs to your marketing destinations, you can integrate Amplitude cohorts directly to your internal system via our Cohorts API.
The Cohorts API can be used to list all your cohorts in Amplitude, export a cohort in Amplitude, or upload a cohort. Simply query for a specific cohort, and all the users that are a current member of the cohort will be returned in real time. Engage customers will get unlimited cohort downloads every month.