Welcome to Amplitude!
In order to become an Amplitude expert and to make the most out of your experience, please join us for the upcoming live product training series. This is a great opportunity to ask questions and learn best practices that we've gathered from across our customer base.
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| Amplitude Basics |
Deep Dive: Understanding Conversion |
Deep Dive: Understanding Retention
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Data Governance
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Advanced Feature Set
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North Star Framework |
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Important Note:Registration for the Americas Region users is set based on Pacific Standard Time(PST) and registration for Europe and Asia-Pacific users is set based on Central European Time(CET).
Amplitude Basics
One-hour live session for new Amplitude users
Description: We will review the Amplitude Basics and how to answer the most common questions using top charts.
Topics will we cover:
- How to set up and monitor key business KPI’s
- How to answer the most important questions to understand your user base
- How to effectively communicate insights in Amplitude
- Charts Covered: Event Segmentation, Funnels, Retention, User Composition, Behavioral Cohorts, and collaboration features.
Registration links:
Deep Dive: Understanding Conversion
One-hour live session for any Amplitude user
Description: We will review the best ways to monitor, improve and drive impact in key conversion flows within your product.
Topics we will cover:
- How to set up and monitor your key funnels
- Explore various cohorts by diving into drop-off and converted segments
- Applying cohorts to other exploratory analysis and advanced functionality
- Charts Covered: Funnels, Behavioral Cohorts, Pathfinder, & Engagement Matrix
Registration links:
Deep Dive: Understanding Retention
One-hour live session for any Amplitude user
Description: We will review defining critical events, usage intervals, retention analysis, and applying more advanced functionality to retaining your user base.
Topics we will cover:
- How to leverage the Growth Engine: Amplitude's holistic approach to building a great product
- The three types of retention and which one suits your business
- How to use the User lifecycle framework
- How to get a 360 view of usage of your product
- How to identify your power users
- Charts Covered: Retention, Stickiness, Lifecycle, Personas
Registration links:
Amplitude Data Governance & Taxonomy Audit
45-minute live session for any Amplitude user
Description:
We will focus on maintaining the quality of your Data & Taxonomy, one of the most critical aspects to getting the most out of Amplitude. In this session, we will cover the Data Governance Framework and how to run your own Taxonomy Audit.
Topics we will cover:
- Data Governance Framework
- How to run your own Taxonomy Audit
- Maintaining the quality of your data over time
- Actionable improvements you can make to your Schema
Timeslots:
Amplitude Advanced Deep Dive
1 hour live session for any Amplitude user
Description: We will go over the more advanced Amplitude charts of Amplitude and advanced best practices.
Topics we will cover:
- How to use the more advanced charts to answer your exploratory questions
- How to go from the commonly used charts to using the more advanced charts to answer your 2nd and 3rd questions
- Charts Covered: Sessions, Pathfinder, Impact Analysis, Compass, Engagement Matrix, Personas
Timeslots:
Amplitude North Star Framework
45-minute live session for any Amplitude user
Description: The North Star Framework Session is a deep dive into how to define your North Star Metric. It will be a guide to understanding why this metric matters, how to define it and how to use it to drive long-term product strategy and growth.
- Why you need a North Star metric
- Defining your North Star metric
- Examples of North Star metrics from other companies
- How to align your product roadmap with your North Star metric
Timeslots:
Recordings of Past Sessions
If you can't attend any of the above sessions or want to dive right in, you can view the recordings for past sessions below:
- Amplitude Basics
- Deep Dive: Understanding Conversion
- Deep Dive: Understanding Retention
- Data Governance & Taxonomy Audit
- Amplitude Best Practices
Additional Training Resources Available
For developers, product managers, and anyone else who will be responsible for instrumenting Amplitude, check out our Instrumentation Trainings for implementation best practices.
For new users who want to learn more about the Amplitude platform's functionality, see the new video tutorials for Basic Navigation, UI Features and Charts Tutorial Channel.
Additional Video Tutorials
Quick links to our video tutorials can be found at: Getting Started with Amplitude