The Funnel Analysis chart: an overview

  • Updated

Amplitude's Funnel Analysis chart gives you insight into how successfully users are navigating a defined event path in your product. 

A funnel is a series of steps a user takes as part of the experience of using your product. Product managers often try to encourage users to navigate these funnels in order to demonstrate product value and to increase engagement. Amplitude considers a user to have converted through a step in the funnel if they fire the event in the order you've specified.

NOTE: You may also find this course in the Amplitude Academy helpful.

Users who don't convert have dropped off. Knowing which steps of your funnel are leading to user drop-off is often a critical tool in improving engagement and stickiness.

Some examples of common funnel analysis topics are:

  • Successful onboarding
  • Regular users becoming power users
  • Free users turning into paying users


Before you begin

You won’t be able to use the Funnel Analysis chart—or any other Amplitude chart, for that matter—until you’ve completed the instrumentation process. You'll definitely want to read our article on building charts in Amplitude, as this is where you'll learn the basics of Amplitude's user interface. 

If you’re new to Amplitude, we recommend you read about our Event Segmentation chart before moving on to Funnel Analysis.

Once you've finished reading this overview of the Funnel Analysis chart, you can find more information on building a funnel analysis and interpreting your funnel analysis

Create a new Funnel Analysis chart

To open a new Funnel Analysis chart, click Create New > Analysis, then select Funnel from the list of available charts.


When you’re ready, see our Help Center articles on building a Funnel Analysis chart and on interpreting your funnel analysis to continue.