Like the feature, this documentation will continue to see updates over the course of the Beta.
NEW Pathfinder is a new chart type currently in Beta for all Scholarship, Growth and Enterprise Customers. NEW Pathfinder makes a few notable improvements to the visualization and functionality that are explained in this article. For now, this article only explains the new functionality. For documentation on the other features in Pathfinder, see our original article.
Pathfinder charts can be used to explore aggregated user flows within your product. We recommend utilizing this chart to see the top common paths users can take to conversion. You can then also use this information to build out your Funnel Chart.
Pathfinder shows all of the events (nodes) and sequences of events (paths) that users take within your product during a specified time, measured by event totals.
Some capabilities include:
- Measuring the top common paths users take in your product
- Comparing properties of events in the paths
- Understanding the top paths before or after a specific event
How to read the report
Pathfinder Totals is a great tool to show you how users are using your product by showing all the paths that start with, or end with a specific event during a time period.
There are two important visualizations within Pathfinder: the flowing sankey diagram towards the bottom, and the funnel towards the top.
The sankey diagram (the flow diagram) is used to show you all the paths that start with or end with a specific event. Each step of the paths is labeled. The label tells you the event performed at that step in the sequence and the percentage of events at that step that were that event. For example, in the sequence shown below, 41.18% of events at Step 3 in a sequence were “Edit Profile”.
Each step in the sequence is uniquely colored. The colored pathways show you the flow of events between two nodes. To measure the flow between an entire sequence of events, use the funnel visualization at the top.
Analyze Sequence for Total Counts
Above the Pathfinder sankey diagram sits a funnel that measures the total conversion rate through the selected events in your sequence. Unlike a traditional Funnels report, the funnel in Pathfinder measures total conversions, rather than unique users.
To construct a sequence, simply select the events in the sankey diagram. As you select, the conversion rate for the funnel will be calculated.
The conversion rate shown, shows you the percentage of all sequences that were that specific path. In the example above 41.1% of all sequences were Start Session → Main Landing Screen → Edit Profile.
Just like most other Funnel charts in Amplitude, you can use Microscope to click on the dropped-off or converted segments to create a behavioral cohort, or download the list of Users as a CSV.
Note: Because the funnel query is showing TOTAL conversion, and is NOT counting unique conversions like a typical Funnel chart, Users may appear in both the converted or dropped-off segments. Because users can be considered both converted and not converted, these cohorts may be more useful for continuing your analysis to understand more about these specific users rather than targeting them for in-product experiences.