Build an event segmentation analysis

Amplitude’s Event Segmentation chart helps you identify the specific events fired in your product by specific groups of users. This article will outline the steps required to build a segmentation analysis in Amplitude.

Before you begin

If you haven’t already read the overview of Amplitude’s Event Segmentation chart, you should do so before proceeding. You'll also want to read up on the basics of building charts in Amplitude.

Set up an event segmentation analysis

An event segmentation analysis shows what different groups of users are doing in your product. You’ll need to tell Amplitude what events you're interested in, and which users it should include in the analysis.

NOTE: You can include both active and inactive events in your segmentation analyses, but most customers find their Amplitude charts are more insightful when they focus on active events.

To build an Event Segmentation chart, follow these steps:

1. In the Events Module, select the starting event or metric. You can choose a specific event that is instrumented in Amplitude, or you can tell Amplitude to consider any event as the starting event for this analysis, by selecting Any Event from the list of available events.
   
   You can also create a new custom event or create a new metric at this point, if you need to.
   
   
2. If desired, add properties to your starting event by clicking on + where, selecting the property name, and specifying the property value you’re interested in.
3. Next, select another event to include, if desired. You can choose up to ten, and you can add properties to these events as well.
   
   
4. In the Segmentation Module, identify the user segment you want to include in this analysis. You can import a previously-saved segment by clicking Saved Segments and selecting the one you want from the list. Otherwise, Amplitude begins from the assumption that your analysis will target all users.
   
   NOTE: The user segment you select will apply to all selected events. 
   
   
5. If you do not want to import a previously-saved user segment, you can start building your own by adding properties. To do so, click + where, choose the property you want to include, and specify the property value you’re interested in.
6. You can narrow your focus even further by telling Amplitude you only want to include users who have already performed certain actions. To do so, click + perform, then choose the event you’re interested in.
7. If desired, add another user segment by clicking + Add Segment, and repeating steps 5 and 6.
   
   
   

NOTE: You can break out your starting event by user properties by clicking … grouped by in the right module, if desired. For example, if you wanted to group users by the cities they were in when they fired the starting event, you would select City from the property list. Amplitude will then break out the segmentation analysis on a city-by-city basis.

In the Metrics Module, you should now see your Event Segmentation chart, along with a tabular view of your results.

To learn how to interpret your event segmentation analysis, check out this Help Center article. FAQs about the Event Segmentation chart can also be found here.

Create a new custom event from the Events Module

You can create custom events from within your chart, instead of having to disrupt your analysis workflow by navigating to Govern or Amplitude Data. You can do this in two ways:

• Add events or filters to the chart, one by one. Then click Create to save as a new custom event (the modal will retain the selections as OR statements)
• Start from scratch. Click Create to open up a blank modal and build the custom event to add to the chart.